As you may know, this seasons A/W collection was inspired by ICELAND. An absolutely breathtaking, vast, pre-historic island. I was lucky enough to travel around the country over a year ago now (it was actually our honeymoon adventure) and from the many drawings, painting and photographs taken out there the designs you see in the collection were created, based on the different town and regions we visited.
One of those destinations was VIK, a gorgeous little town in southern Iceland. It has a quaint church at the top of the hill where we were lucky enough to see the Northern Lights in all their green glory. Then along, down the hill is the most incredible volcanic black beach, with unusual rock formations, caves and rough sea. I could have stayed there all day, hunting for fossils, climbing rocks and watching the puffins fly above.
It was the inspiration to our VIK scarf design. Deep autumn reds to reflect how the those rocks may have once looked, golden shimmers and icy blues set the tone.